Big News from Pampers Swaddlers: America’s Favorite Diapers Now Available in Sizes 4 and 5

MINNEAPOLIS--(BUSINESS WIRE)-- While 89% of new moms start off using Swaddlers diapers as their first diaper, before now they would have to find a different diaper once their child grew beyond size 3. That changed today as Pampers announced the launch of Swaddlers in sizes 4 and 5 at Target stores nationwide.

“Pampers Swaddlers have been the number one choice of hospitals* for years, and we are excited to launch these additional sizes,” said Greg Barntsen, Procter & Gamble Marketing Manager. “We listened to parents who said they wanted to keep their toddlers in Swaddlers, and we’re pleased to offer them that option now.”

According to Audrey McClelland, mother of four children under the age of eight (with one more on the way) and founder of MomGeneration.com, moms are looking for ways to keep it simple and avoid unnecessary disruptions to established routines.

“Swaddlers is a diaper I’ve always loved, and I’m so excited it is now available in bigger sizes at Target,” Audrey said. “Now parents can keep their little ones in Swaddlers throughout all of their diaper-wearing years.”

From January 27 through February 2, Target guests will receive a free $20 Target GiftCard with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry Economy Packs.

For more information on Swaddlers, visit http://www.pampers.com/new-baby-diapers-swaddlers.

*based on sales data

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Us

Now parents can keep their growing babies and toddlers in Swaddlers throughout their diaper-wearing years. Swaddlers are now available in sizes 4 and 5 at Target stores nationwide.

Learn more about Swaddlers Sizes 4 and 5

Parents have been asking for Swaddlers in larger sizes and Pampers listened. Learn more about Swaddlers sizes 4 and 5, available at Target stores.

Special Offer on Pampers at Target

From Jan 27 through Feb 2, Target guests will receive a free $20 Target GiftCard with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby Dry Economy Packs.

Contact Us

Blue Chip Marketing Worldwide
Iris Shaffer, 708-799-6284
ishaffer@bluechipww.com

Mara Greenwald, 847-418-8085
mgreenwald@bluechipww.com

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Listen in on the Big News

Audrey McClelland talks about sticking with what works, including Swaddlers, now available in bigger sizes.

Audrey McClelland

Audrey McClelland, mom of 4 and fashion blogger, says Swaddlers is a diaper she has always loved. (Photo: Business Wire)

Pampers Swaddlers are Bigger Than Ever

Pampers listened to parents and now Swaddlers are available at Target stores in bigger sizes. (Photo: Business Wire)