Season-Long Campaign to Benefit the MLB Reviving Baseball in Inner Cities (RBI) Program
Head & Shoulders, along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson, today announced that they are challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice – the official shampoo of Major League Baseball (MLB) – that gives guys 100% flake free hair powered by the handsome scent of Old Spice.
Marking the brand’s third year of partnership with MLB, Head & Shoulders has boldly declared it’s the “Season of the Whiff” and their money is on pitchers, literally. Starting on Opening Day, for every “whiff” across MLB during the 2013 regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities (RBI) program. Fans can get involved by tweeting whiffs throughout the season via the #Whiff hashtag along with their favorite team’s Twitter handle to rack up the donations for their teams’ local RBI leagues and also have the chance to win cool MLB prizes. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, encourages academic success and achievement, and teaches important life lessons and values.
“I’m excited to be working with Head & Shoulders this season promoting the ‘Season of the Whiff’,” said Wilson. “My job is to strike people out, that’s why the Angels brought me in. So if any hitters out there want to help the kids, just go ahead and strike out.”
To coincide with Opening Day, Head & Shoulders will also be launching their latest ad campaign featuring C.J. Wilson and his Angels teammate Josh Hamilton.
“We’re excited to be working with C.J. Wilson this season to encourage guys everywhere to try new Head & Shoulders with Old Spice,” states Michael Sabbia, North America Brand Manager of Head & Shoulders at Procter & Gamble. “As the Official Shampoo of Major League Baseball, we are proud to provide players and fans with the tools needed to ensure healthy scalps and great looking hair for confidence on and off the field.”
With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of MLB. To learn more about the Head & Shoulders For Men line-up, which includes five formulations – NEW Head & Shoulders with Old Spice, Active Sport, Deep Clean, Hair Endurance and Refresh – visit the Head & Shoulders for Men Facebook page.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Major League Baseball Properties
Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
Marina Maher Communications
Alexandra Kahrer, 212-485-6835